The Media Minute 02.18.2020

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million.

The report reveals that across the 5,000 titles that are available on Readly in over 50 markets, digital issues were read 83 million times throughout 2019.

With Flipboard’s newest venture, called Flipboard TV, the mobile reading app company will pay publishers — and aims to charge its 145 million monthly active users — for access to curated video content.

Publishers could get a bonus from Google. The Alphabet company reportedly is in talks with publishers to pay a licensing fee for news content.
The move would follow Facebook’s decision last year to pay news organizations to license their headlines and article summaries in its news tab.

No matter how much your core brand’s magazine, website, or event is thriving, building in back up revenue streams and maxing your brand’s recurring revenue is your safety net when things get rough.

The America East News Summit is set to return March 30 to April 1 in Hershey, Pa. at the Hershey Lodge and Convention Center. Administered by the Pennsylvania NewsMedia Association (PNA), more than 150 people are expected to attend.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInShare on RedditEmail this to someone