The Media Minute 8.11.2021

When it comes to managing relationships with your business’s prospects and existing customers, a customer relationship management software, or CRM, is a must-have. In this day and age, it’s no secret that data is the key to meeting your company’s goals efficiently and effectively…CRMs are at the heart of every growing business. In fact, CRM software is the biggest software market in the world, and the growth isn’t slowing down anytime soon.

“In our continued efforts to improve the quality of the search results, we’re launching a new link spam fighting change,” said Google’s Duy Nguyen, “the link spam update.” This algo change specifically targets “spammy links”, and is a global update that seems to affect links that are manipulative and unnatural…The search giant cautions that changes in rankings may be imminent for some site owners.

The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement.

According to former head of Hearst magazines, David Carey, there just may be a magic number: “You need five or six revenue streams to make the business really successful.”… While most companies’ monetization strategies will include a combination of some, if not all of, these revenue streams, it’s important to have an understanding of each opportunity and current revenue trends to know which combination will work best for your publication — what’s your mix of six?


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