When it comes to managing relationships with your business’s prospects and existing customers, a customer relationship management software, or CRM, is a must-have. In this day and age, it’s no secret that data is the key to meeting your company’s goals efficiently and effectively…CRMs are at the heart of every growing business. In fact, CRM software is the biggest software market in the world, and the growth isn’t slowing down anytime soon.
Email has been around for a while. Many smart “digital media people” believe it will survive for a while longer. There’s no debating it – this is the new golden age for newsletters… In the past few years, wherever I have looked for insights on building sustainable reader revenue, emails and newsletters have almost always been in the top three things to focus on.
When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing act.
We’ve come a long way since the very first American publication in 1741. Who knows if Benjamin Franklin and his chronicling competitors had any idea that their budding industry would blossom into something that, just last year, had an annual global revenue of approximately $67.56 billion? Thanks to both their centuries-long resilience and progressive nature to adapt, magazines continue to be a worthwhile project to embark on.