The Media Minute 7.6.22

In the hierarchy of email marketing importance, it would seem that body content ranks lowest, as this can only be seen once the sender name and subject line have successfully garnered an open. Spam filters look at everything, including the copy and visual elements in your email’s body content, prior to letting your message into inboxes, so it’s just as important to prioritize this. Let’s take a look at what you should and shouldn’t do with your content in order to bypass spam filters, maintain a solid email marketing sender reputation, and boost engagement (read: clicks).

Whilst over 130 governments worldwide have agreed to meet Net Zero carbon emissions targets by 2050, as well as employ a Net Zero Workforce, publishers are starting to heed the call for a more sustainable planet by bringing forward their own plans a few decades earlier. The incentive to do so isn’t just coming top-down from Governments but also from media buyers who, at the behest of brands, are starting to evaluate publisher ad inventory using rigorous sustainability criteria.

Don’t expect to see many crypto ads for a minute. The companies behind them are trimming down costs wherever they can, including advertising. It’s all they can do to weather a storm that’s been swirling since autumn. Since November, the value of the cryptocurrency market has plummeted from $3 trillion to roughly $900 billion, and analysts predict the meltdown will continue.

When it comes to magazine media and digital publications, reliable software tools are a necessity. From publishing CRM and magazine design, to circulation and subscription management, this ultimate guide to magazine software is an overview of the most popular software tools in the publishing industry.

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