- How Can Publishers Use Data To Manage And Profit From Ad Block Users?
Most publishers have always had a part of their business devoted to database marketing. - ‘Growing Audiences But Diminishing Returns’: Publishers Grapple With Mobile
The head of digital for Condé Nast in the UK has admitted the publisher’s move to focus its GQ magazine product on mobile saw it lose ad revenues, despite growing audience figures. - Condé Nast Traveler And Pitchfork Launch ‘Musical Magazine’ On Spotify
Condé Nast Traveler and its newly acquired sibling site Pitchfork have teamed up on what it is calling a “musical magazine” for Spotify users. - Three Network To Run 24-Hour Adblocking Trial
Mobile provider Three is to run a 24-hour adblocking trial in the UK in the first step towards removing ads for all its customers. - News Flash! The Small Magazine Publisher Is Thriving!
News Flash! The small magazine publisher is thriving – – even while mass-circulation colleagues are freshening up their resumes. - Publishers Still Bristle At Groupm’s Tougher Viewability Standards
GroupM’s strict definition of viewability is a touchy subject for publishers. - If Ad Tech Is Not Sustainable, What Can Publishers Do?
This is the third installment of an ongoing series by Melody Kramer looking at ad tech and the future of publishing. - Print Ad Influence Remains Strong Among Regional Magazine Readers
Readership insights and annual award winners from the CRMA’s annual conference in Denver. - Popular Tablet Edition Of Stylist Magazine Scrapped After Closure Of Apple Newsstand Leaves It ‘High And Dry’
Shortlist Media has axed the weekly tablet edition of Stylist magazine after just over two years, blaming its demise on the closure of Apple’s online hub for publishers’ content.