With over half of users visiting via mobile devices, your ability to optimize your content for smaller screens is a crucial part of your digital marketing strategy. Otherwise, you’ll lose out on potential conversions, because your landing pages are hard to navigate and/or slower on cell phones and tablets. In this article, we’re going to focus on why you need to optimize landing pages for mobile and how to create the perfect landing page with industry best practices.
Amid Digiday Media’s first Commerce Week, publishers gathered virtually on Thursday to hear from one another on their commerce strategies. Execs from Vice, Vox Media, Leaf Group and BuzzFeed joined panel discussions to chat about how — with shoppers at home during the pandemic — they expanded their offerings and where they’re making investments to future proof that side of their businesses. Here are five takeaways from the event.
The majority of the publishers surveyed by WAN-IFRA for its World Press Trends Outlook 2021-2022 report are “decisively upbeat about their companies’ future prospects,” says Teemu Henriksson, Research Editor, WAN-IFRA. 81.8% of the 162 publishers from 58 countries say they are optimistic about their business outlook this year. The figure reduces slightly to 78.8% when they are asked to rate their prospects for the next three years.
Nowadays, no single revenue stream is enough to sustain, let alone grow, a digital publication. Instead, online publishers are relying on a combination of revenue streams to ensure they can bring in sufficient capital. While there are numerous potential revenue sources, most companies will find success by creating their own “mix of six” streams that are suited for their individual publications. In the world of digital publishing, there are so many ways to monetize your content that it can be overwhelming. Here’s a simple breakdown comparing potential sources of revenue between print and digital publications in 2022.