The Media Minute 4.27.22

By prioritizing blog conversions within your content marketing strategy, you could be racking up high-quality leads and, eventually, quantifiable sales results. By optimizing your blog for conversions, you could also stay ahead of the competition. While there’s no one-strategy-fits-all model for increased conversion rates, Mirabel’s Marketing Manager will dive into key conversion metrics, how to optimize your blog for a high conversion rate, and more.

In this blog, we explore examples of well worn wider business practices that can support revenue growth and new income streams, as well as look at areas that are growing in popularity. Some of these emerging ideas are newer than others, but as publishers look to reduce advertising dependency, so a number of older ideas are being looked at again, or benefitting from more effort and resources being allocated to them.

Business publisher Quartz has joined the likes of Vox and The Guardian in moving to a membership model, backed by the belief that readers will want to support the missions and journalism of the respective publishers enough to pay them without the pressure of a paywall. And Vice News plans to add a tip jar to gather reader donations this year. But can publishers still grow direct reader revenue without a paywall?

Hosting events is a way to supplement magazine advertising revenue. Additionally, events can increase your brand awareness and gain customer responses on how to improve your product. Events are costly but can reap huge benefits for both your magazine and your advertisers. Follow these steps to help your event be as successful as possible.


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