The Media Minute 3.29.23

Back in December, after the sudden dropping of a bipartisan bill that would have allowed media organizations to jointly negotiate revenue-sharing agreements with Big Tech companies, there was uncertainty about what the media’s next move would be in this ongoing struggle for fair compensation for the content they create. Last week, a California State Assemblymember took that next step, introducing the California Journalism Preservation Act, which would require platforms such as Google and Facebook to pay a “journalism usage fee” to news publishers in order to use local-based content. 

Here’s a hard truth: if your search solution isn’t turning around relevant results, it’s hurting you more than it’s helping you. Delivering relevant search is a layered challenge that requires a combination of numerous tools and technologies. 

Fractal Analytics, a global provider of artificial intelligence (AI) for companies like Pepsi, P&G and Visa, has announced a new framework that uses neuroscience to study how people make purchasing decisions based on ads — offering a solution for ecommerce brands to increase their conversion rates. Fractal says the click-through rate (CTR) of banner ads is at an all-time low, and the company believes it is crucial to understand the thought processes behind consumer engagement with digital stimuli.

People today do everything on their phones. They want to engage with brands on social media in more personalized ways. That’s why conversational commerce on social is quickly becoming a major strategic marketing investment for brands.

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