The Evolution from Digital to Print?
Airbnb’s release of a new glossy magazine has more digital marketers taking a closer look at conventional print.
Changes at FT to Promote Thinking ‘In Digital Terms’
The Financial Times is planning “big changes” in the newsroom for 2015 as its journalists “increasingly think in digital terms rather than putting a print product first”, said editor Lionel Barber.
The NY Times Runs its First Print Native Ad
The New York Times has been producing increasingly elaborate native ads online, and now it has gone a step further by extending the format to print for the first time.
What’s the Magazine Industry’s Brand Identity?
Brands and branding are funny things. They go back further than you might think, but have different meanings to us in media today than originally intended.
What if Facebook Stopped Sharing Publishers’ Content?
In the journalism and the content industries, changes are swift and sweeping. This year we’ve witnessed the emergence of a new and exciting generation of digital, social publishers.
Regional Publishers Should Offer ‘Ad Services’ To Businesses
The recent news that newspaper ad revenue had returned to growth was greeted with much optimism by UK publishers but it also came attached with a health warning, especially for regional publishers.
