The Media Minute 12.29.21

Brand loyalty is the automatic association of a company with positive characteristics. When people associate a company this way, they become brand advocates (or evangelicals, as some marketers coined). It begins with quality content, products, and/or services all with the same mission in mind: To tell a story and put the consumers’ experiences first.

The one unifying factor in all the twists and turns of the last twelve months has been the acceleration in the adoption of digital publishing technologies. As advertising revenues and real-world retail sales evaporated, Covid-19 made previously cautious publishers fast track any technology that gave them options. Tech solutions that helped deepen and monetize audience relationships got special attention.

It’s the season for forecasting 2022. With the range of predictions, one is consistent: advertisers will keep spending more than 2020 and more in each category no matter what. Even the emergence of Omicron and the possibility of further lockdowns don’t seem to have skewed that outlook. Advertisers have gotten better at managing the risks.

When it comes to magazine media and digital publications, reliable software tools are a necessity. From publishing CRM and magazine design, to circulation and subscription management, this ultimate guide to magazine software is an overview of the most popular software tools in the publishing industry.

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