Content is king, as they say, but recent research by Toolkits and National Research Group has found a hierarchy even on that tier. 36% of consumers surveyed said they trust brand-published content more than content from traditional media sources and organizations. That includes newspapers, magazines, TV, and news sites.
Amazon’s ad business is now one of the company’s fastest-growing sectors. Ad revenues enjoyed a 26% increase in Q3, totaling more than $12 billion — double Amazon’s 13% overall revenue growth. Amazon’s ad business has grown impressively over the last several years after a 57.6% boost from the coronavirus pandemic, per our forecast. We expect worldwide ad revenues to grow 18.9% to $44.88 billion this year and to reach $67.59 billion by 2025.
Blog posts are the most common content type found in the top 5 Google positions, a new study has found. Multiple CTR studies show most organic clicks go to the top 5 positions on Google Search (around 69% to 74%). So prioritizing the types of content Google rewards with more visibility is only logical.
Havas Market is out with a new report about retail media that examines the five most advanced western markets including the U.S., UK, France, Germany and Spain. … Havas cites Statista, IAB and SRI data indicating that e-retail media ad spend is growing at a rate of 15% to 38% across all markets. “This represents a growth rate 3 to 4 times larger than other digital media investments,” which also are still growing significantly.