This Magazine Subscription Has No Co-Pay Most industries have lots of creative people who focus on how to sell the companies’ products and services. But in my industry, magazine publishing, some of the most creative work goes into figuring out how to give our products away.
Increasing Advertising Sales In Difficult Times According to PCS, its industry knowledge and broad customer base have told them that publishers need a new approach to advertising sales and CRM in the 21st century.
A Rising Threat To Regional Magazines When any regional publisher gets asked about competition, it is assumed, “Well, you have none right”? Usually this is because only one subscription-based regional lifestyle publication can exist in most markets.
Are Publishers The New Quarterbacks? For many digital campaigns, a brand marketer may engage at least three ad agencies, and multiple, often siloed, teams within each agency in order conceive and execute a campaign.
How Publishers Are Using Slack Bots Internally And Externally Bots, in some form or another, have been a part of Slack’s offering since it launched in 2013. The communications tools now has 4 million daily active users, up from 2.3 million in April