The Media Minute 10.13.2021

When it comes to managing relationships with your business’s prospects and existing customers, a customer relationship management software, or CRM, is a must-have. In this day and age, it’s no secret that data is the key to meeting your company’s goals efficiently and effectively. CRMs are at the heart of every growing business. In fact, CRM software is the biggest software market in the world, and the growth isn’t slowing down anytime soon.

When Google announced third-party cookie deprecation on Chrome, the programmatic ecosystem went into a frenzy. Addressability, targeting, measurement and attribution all faced significant new obstacles and, most importantly, billions of dollars in revenue hung in the balance. Publishers had to reprioritize their roadmaps to accelerate alternative revenue streams while finding new ways to engage with their users directly… The delay won’t immediately solve these challenges, but it does provide some breathing room.

The demand for trustworthy information during the pandemic drove record subscriptions growth for many publishers. 128 news publishers across the world gained an average of 58% new subscribers in a year, according to Piano data. The market is far from saturated though. 100M people worldwide are potential targets for English-language news subscriptions, according to research from The New York Times.

Publishing is an industry with a lot of moving parts. You have issues to create, articles to write, and above all, deadlines to meet. Not to mention, you have to keep readers engaged with your content. On top of this, if you’re looking to make a profit, you likely have to manage print and ad sales. One of the easiest ways to streamline these everyday tasks is by implementing a customer relationship management (CRM) software. If you’re in the publishing industry and looking to optimize your processes and boost profitability, read on. Here are the key qualities to seek in a publishing CRM.

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