Almost half of all internet users are currently using ad blockers, and Google itself has launched a native adblocker in its web browser Chrome. Digiday predicts the cost to publishers could exceed $35 billion by 2020. What can publishers learn from this large population of readers that block ads?
Imagine you’re a barista at a coffee shop. You may have no background in business, finance, or data analysis — but you still probably have a decent handle on how the company you work for makes money and what role you play in that process.
Here at Niche HQ, we believe industry event attendance can make a huge difference to your company growth (I mean…it’s our business model!)
Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper business, once called the ad-driven profits from his publications “rivers of gold.” By 2005, he lamented, “Sometimes rivers dry up.”
Jambalaya News is one of those organizations that’s hard to pin down — because it’s busy doing as much as it can for its ever-growing community.
You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that inspired it. Seriously. It was in all the papers.
