The Media Minute 10.15.2019

As a publisher, if you’re following a trend, you’re already behind. Here at 101 Network, we discovered that the hard way when we were first starting out back in 2016.

As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. It’s always been incredibly challenging to break through the noise, but we have a secret weapon we’ve been using: data.

Twenty years ago, the news publishing world looked a lot different than it does today. Newspapers were still the main source of information for many consumers, and they had more cash flow and more people working in their newsrooms

You want your emails to get great results. All email strategists know the importance of testing their emails, but the overwhelming majority of tests are focused on subject lines.

Instagram, a photo-and-video-sharing platform, doesn’t initially seem like the best place for a magazine to thrive. Captions are capped at 2,200 characters and links can’t be clicked on or copied and pasted.

They do! Plus: Apple aims for a “super-bundle,” Luminary shuffles executives, StartUp tells its own tale, and Dolly Parton’s America.

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