The Media Minute – 5 January 2016

A Proxy War: Apple Ad-Blocking Software Scares Publishers but Rival Google Is Target
When Apple revealed that its new operating system for mobile phones, iOS 9, would feature what the company called “content-blocking Safari extensions”, no one really blinked.
Digital Publishers Face A Winter Of Discontent
The sunny days of hot growth for digital publishers are fading into a memory as many now face a long, dark winter.
The IAB Is ‘Concerned’ About The FTC’s New Native Advertising Rules, But Publishers Play It Cool
The Interactive Advertising Bureau last week expressed mixed feelings about the Federal Trade Commission’s new guidelines for native advertising, but the publishers staking so much on selling native ads are yet to show much concern.
Martech Landscape: What Is Header Bidding — And Why Should Publishers Care?
Next to ad blocking, header bidding is one of the hottest topics among digital advertisers and website publishers.
6 Tips for Writing Headlines That Drive Traffic
Using a few simple techniques, you can craft headlines that capture attention and convince people to click through to your content.
This Was The Year The Media Started Doubting The Web
This was the year that Snapchat, previously best known as a messaging service for ephemeral photos, launched its own version of the news called Discover.
GQ Tells Readers to Turn Off Ad Blockers or Pay Up
Conde Nast publication GQ is pushing back against readers using online advertisement blocking software, asking them to turn it off or pay to read an article.
Authors Guild Begins Letter-Writing Campaign to Meet With Publishers
As part of its ongoing effort to raise writers’ income, the Authors Guild is sending an open letter to members of the Association of American Publishers.
The Year In Reading: Print Books, Magazines, Newsletters Hold Their Own In 2015
In the 17 years following the introduction of e-book readers in 1998, digital reading has brought about enormous changes in the bookselling, publishing, and reading landscapes.

A forum for the print and digital publishing industries

A forum for the print and
digital publishing industries