The Media Minute 1.17.24

NYT vs. OpenAI: Is It A Winner-Changes-All Battle?

Following the holiday headlines late last month that The New York Times would be suing OpenAI and Microsoft for copyright infringement, the AI organization is pushing back, stating in a blog response yesterday that the lawsuit “is without merit” and that it views this “as an opportunity to clarify our business, our intent, and how we build our technology.”

The NYT lawsuit claims that millions of its published articles were “used to train automated chatbots that now compete with the news outlet as a source of reliable information,” and that the defendants should be held responsible for billions of dollars in damages and forced to destroy their models and data that were trained on or use their copyrighted material.

Needless to say, a lot is on the line.


Leveraging AI In Marketing

With the proliferation of AI understanding comes more knowledge of how it can be applied to marketing strategies. So, how are marketers currently using AI, and how do they plan to invest in its use in the coming year? To help answer this question, Ascend2 and our Research Partners fielded the Leveraging AI in Marketing survey.


Marketers Gear Up For A Brighter 2024

Despite very real concerns about the economy, the majority of marketers around the world are optimistic and expect business to be better next year than this, according to a new WARC report. … Two-thirds (64%) of marketers indicated that economic recession will have the biggest impact on marketing strategies in 2024, while 41% highlighted inflation and the cost-of-living crisis. Yet almost two-thirds of marketers (61%) expect that business will improve next year and 41% believe that marketing budgets will increase.


B2B Mixology: Email Is A Top Lead Generator And 2024 Budget Item

Email maintains its position as a top lead generator, and will be an important part of marketing budgets in 2024, judging by the 2024 b2b Marketing Mix report, a study by Sagefrog. As a lead source, email is second only to in-person trade shows & events.

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