The Media Minute 09.09.2020

Global paid digital circulation volumes of newspapers increased by 307% to reach 31.5M paying subscribers between 2013 and 2018. Print circulation figures fell by 0.5% during the same period, according to Australian Media Landscape Trends, a new report by AlphaBeta.

The presidential election is still more than a month-and-a-half away, but publishers are building their own voter registration hubs and launching informative campaigns around issues. In past, these editorial pushes have made a real impact in not only driving people to the polls — but also in driving engagement with the brand.

Here is the hard truth. The current state of local journalism is dire. The devastating impact of COVID-19 has made advertising dollars plunge and closed more than 50 local newsrooms around America, according to Poynter’s Kristen Hare, who has been tracking the closures since March. But before COVID-19 hit the industry, local journalism was already in need of help.

Apple soon will give publishers another way to offer subscriptions to readers who use apps to read newspapers and magazines on their iPhones and iPads. The company last week announced the upcoming rollout of “offer codes” that publishers can create for a variety of promotional efforts.

Ten years ago, display advertising made up 58 per cent of digital publisher revenue and subscriptions only 7 per cent. Subscriptions now account for 22 per cent of total revenue; with display advertising having shrunk to 42 percent.

Since web browsers were released over 25 years ago, they have amassed a significant amount of power. They’re sources of both supply and demand, all while holding the key to user data.This power gives the browsers huge influence over how users will access the internet in the future.

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