The Media Minute 09.02.2020

The fixed mindset believes your abilities are fixed, so you stick with what you have, and you believe your potential is predetermined by circumstances beyond your control. As a result, you don’t sharpen your skills and ability to identify opportunities, improve efficiencies, and make futuristic decisions vs. short-term choices.

Revenue was higher by 62% compared to January 2019. February saw a 79% increase over the previous year. The growth continued across March (27%), April (9%), May (17%) and June (17%) as the pandemic spread across the world, shrinking digital ad revenues and pushing many countries towards a recession.

With uncertainty continuing to hang over the American economy and advertisers continuing to face pressure from CEOs who want to see ad spending drive results, it has gotten harder than ever for publishers to start relationships with advertisers, executives at five different media companies told Digiday.

Apple is getting close to releasing the next version of the software that runs the iPhone, which will give people more control over the data they share with apps. Those changes will affect advertising revenue for publishers, but shouldn’t be considered a death knell for the industry.

For years, news organizations around the world have been pushing for fairer profit-sharing between themselves and the likes of Facebook and Google on news content distributed on social media platforms. Some of the industry’s leaders, like Rupert Murdoch’s News Corp, have won government support to propose relevant regulations.

As opposed to Facebook, which yodeled from the rooftops about the negative impact Apple’s IDFA changes will have on publisher monetization through Audience Network, Google quietly updated its AdMob Help Center last week with information on the steps developers need to take before iOS 14 rolls out.

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