The Media Minute 09.03.2019

Fall is approaching, and as the publishing industry dusts itself off from the summer break and goes back to school, we’re heading into peak industry event season.

Publishers get roughly 4% more revenue for an ad impression that is cookie-enabled – or personalized – versus one that isn’t, according to a recent study by researchers at Carnegie Mellon University, University of Minnesota, and University of California, Irvine.

People say there is power in the words you use, so I did a little research into the most potent power words to suggest in my media sales training.

Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s.

“The key is the consumer will let you know when they’re done with the print product. Don’t prematurely yank it from them.”

Dream Team, the fantasy football offshoot from U.K. tabloid The Sun, has had a retention problem. From one year to the next, the free-to-play game would have to reacquire two-thirds of its audience who signed up to play the previous year, which is typically around 1 million subscribers.


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