While print isn’t always the answer, retailers and consumer brands are finding new value in an old medium.
What the heck do I mean? In ad sales, you have LOTS of continual pressure from the competition, your clients, your advertising director, and Publisher (Big P). Your days are filled with looming deadlines, renewal mandates, and irksome budget challenges.
“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, told participants at WAN-IFRA’s recent Digital Media North America conference in New York City.
The Acceptable Ads program, launched by the developers of Adblock Plus: what is it and how can digital publishers benefit?
The symbiotic relationship between advertisers and publishers dates back hundreds of years to the rise of print mass media, when branded advertisements emerged as a means of funding the handbills and newspapers that educated the general public, both in the U.S. and abroad.
The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those who come via social media or search,