3 Ways Publishers Should Share Data With Advertisers Today data insights are a necessity for advertisers. They’ve come to expect data at every stage of the sale. Whether publishers are demonstrating the value of a particular solution pre-sale, or sharing the results of campaigns post-sale, data is an integral part of the sales conversation.
What’s Hot In Niche Media This Week! Too hot to move, stats too hot to ignore, scorched by real influence, fake reality and much, much more. Here’s the latest hot, hot July news in niche media: (Did we mention it’s hot?)
Magazine Publishers Begin To Embrace Virtual Reality If you want to know why magazine brands are investing in virtual reality, just look at the numbers. NYTVR, the virtual reality app launched by The New York Times Magazine last November, has an average of 6.5 minutes of audience engagement per session.