The Media Minute 06.09.2020

Depending on their age and stage of life, the nation’s two youngest generations are getting a first taste of what it’s like to be a remote worker, home-schooling parent, or web-only shopper. Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically.

Puzzles, games and comics have long been a staple of newspapers and beloved by their most loyal readers, and I’m sure most editors can relate to how angry subscribers get when the results of the previous day’s crossword doesn’t appear in the paper.

The uptick is driven by increased video production, higher viewership and, crucially, the resurgence of advertisers looking to reach a large audience. As quarantine restrictions loosen, advertisers are running video ads to raise product awareness, providing a much-needed boost to advertising demand.

Publishers that post articles on Facebook have a new worry. An Australian court ruled this week they are liable for defamatory comments that other people make about those posts.

The social network’s parent company, Facebook, recently revealed that it was not sublicensing Instagram images used in website embeds—which could create headaches for associations and others that share their social images.

Business owners were still optimistic when COVID-19 started its relentless march from opposite ends of the country to eventually coat the nation. But with reported cases rising higher every week and the death toll in the U.S. creeping toward triple digits, projections of businesses reopening grew later and later.

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