According to the Forbes Coronavirus Cancellation Tracker, more than 83 million would-be event attendees have been affected by the pandemic. And that’s just those who’ve had their events canceled or rescheduled so far. Even once large gatherings resume, there will inevitably be attendees who will decide not to go due to lingering concerns about the virus.
Email newsletters, once thought of as low-tech and unfashionable, are proving increasingly valuable to publishers looking to build strong direct relationships with audiences, says this year’s Reuters Institute Digital News Report.
The third quarter in the most normal of times is a media lull, landing smack dab in the middle of languid summer months, used more as a preparation for the critical fourth quarter to end the year. This summer, advertisers have their plates full as they settle into the most unusual summer in memory.
In an open letter being sent to the ad industry today, a group of publishers and tech companies are calling for a fundamental change in the way their audience data is accessed during open programmatic trades.
In response to Monday’s Day of Solidarity, which saw more than 1,100 publishing workers demanding that the industry take action to diversity its workforce and to publish more black authors, three of the Big Five publishers issued statements saying that they will do just that.
It’s been rough out there in sales land during this health crisis. And yet, web traffic is spiking for media companies. So, what do we do to leverage that and take a bad situation and make it better for our advertisers?