The Media Minute 06.02.2020

Over the past two decades, companies of all stripes have embraced affiliate marketing as a way to drive quality sales, attract new customers, and generate high-value leads. What’s more is that the model’s pay-on-performance compensation structure has made it possible for brands to cost-effectively test campaigns.

Want to make marketing a competitive advantage for your business? You’re gonna need a flywheel. No individual hack, no short-term set of investments, can compete. Likewise, growth hacking in its classic form is often plagued by short-term returns, and processes that quickly stop working once the hack is popularized.

Over the last few months, virtual events have been used as an incentive for people to subscribe to publisher paid-for programs. Since launch in April, Verizon-owned TechCrunch has hosted 10 members-only investor Q&A series events, Extra Crunch Live, via its subscription tier, Extra Crunch.

Publishers have seen a surge in web traffic and paid subscriptions among homebound readers during the coronavirus pandemic. With lockdowns gradually ending in the next few months, a key strategy will be to retain those subscribers by reminding them why they signed up in the first place.

Four major book publishers have filed suit against the Internet Archive for copyright violations relating to the Open Library project, setting the stage for a major legal fight over one of the internet’s longest-running ebook archives.

In the span of just a few weeks, the entire world has been plunged into an inconceivable ordeal. A global pandemic has led to an unprecedented collective psychosis. The fear caused by uncertainty about the present and the future amplifies the turmoil. People get sick, and others unfortunately die.

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