One Company’s ‘Blueprint’ For Magazine Media To Thrive It boils down to strength of connections allowing brands to monetise across an increased number of touch points, leaving it less exposed to the uncertainties of an ad market stacked against the original, quality producers of content.
‘The Model Can’t Hold’: Publishers Face Content Studio Growing Pains Two years ago, The New Republic did like many publishers before it and built an agency-style unit to sell big, lofty, content-based campaigns to marketers. The publisher was determined to avoid the missteps of other publishers that struggled to make branded content profitable.
Can Publishers Rebuild Customer Loyalty With Apps? It wasn’t too long ago that apps were enthusiastically touted as the future of publishing. The launch of the iPad brought a wave of optimism and a flood of digital publications – but the euphoria was short-lived.
How Can Publishers Capitalize On The Video Ad Boom? Demand still far outstrips supply when it comes to premium digital video. That’s a challenge for advertisers – but it’s a hell of an opportunity for publishers.
Making Your Digital Subscription Strategy A Success On one hand, publishers have the struggle of digital, on the other hand they have the daily battle for revenue. The key – it would seem – is to make a success of digital subscriptions.
Membership Models Drive Subscription Innovation For two decades digital publishers have been asking “what content will people pay for?” From the looks of more recent packages of premium membership models…
