The Media Minute 03.13.2018

How do you attract sponsors looking for the perfect event sponsorship opportunity? Your event needs to offer what sponsors are looking for, and come up with groundbreaking and worthwhile sponsorship packages to attract more sponsorship revenue. You have one chance to impress. Seize the day and get more event sponsors signed up.

Personalized print can help customers battle information overload at tradeshows and help spur revenue for publishers – if the supply chain will drive experimentation.

The line between programmatic and other types of advertising has blurred to the point that The New York Times has erased the one between its programmatic and direct sales teams.

As part of its comprehensive fact-checking efforts, The Associated Press announced Wednesday that it will work with Facebook to identify and debunk false and misleading stories related to the U.S. midterm election that are circulating on the platform.

Like its inaugural edition last year, speakers at the 2nd annual PubTech Connect conference—as the name implies, focused on the intersection of book publishing and technology—featured a formidable contingent of both new and legacy media representatives eager to share the ways their companies are finding readers and driving new business in an increasingly digitized world.

We call ourselves digital-led rather than digital-only because our approach to the brand is, what do we need to do to provide our audience, to provide our readers and viewers and the people who care about us with the products they need that will help them the most? And then the business can sustain.

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