The Media Minute – Page 52 – A forum for print and digital publishing industry

The Media Minute – 31 December 2013

January 21, 2014 Media Minute

Offline Magazine Launches And Instantly Gets Love From The Apple App Store Team
For any new digital-only magazine the best hope for success is getting Apple to promote your new title within the Newsstand, or throughout the App Store.
Google Targets Big Brand Advertisers With ‘game-changing’ Technology
Businesses have been striving to make their advertising spending accountable.
5 Awesome Branded Twitter Plays Of 2013
Twitter was the clear-cut conversation vehicle of the online world in 2013.
Native Social Advertising Up 71% This Year
Spending on native social advertising in the U.S. will reach an estimated $2.4 billion this year, up 71.4% over last year.
Top Tips For CRM
Putting the customer right at the centre of the organization is the be-all and end-all of successful Customer Relationship Management (CRM).
Total Ad Spending Up 3.8% In 2013: Report
US total media ad spending in 2013 will grow to $171.33 billion, an increase of more than $6 billion from 2012.
As Fewer People Read Newspapers, More Share Their Front Pages.
Newspapers are dying. But their front pages aren’t.
Survival Is Way Up, Launches Are Barely Down… The Mr. Magazine™ Year-End Wrap-Up
85% Survival Rate of New Magazines Launched in 2012; the highest ever compared with the high of 70%.
The Next Big Question In Content Marketing
Best content marketing blog posts

The Media Minute – 24 December 2013

January 21, 2014 Media Minute

New Digital Publishing Environments Make It Hard For Publishers To Retain Control
There is a generally accepted view that publishers are in the content business and that the forms they publish that content has less importance than the content itself.
The First Ever Banner Ad: Why Did It Work So Well?
Almost 20 years ago, on 27 October 27, 1994, the first banner went live on hotwired.com. For over four months, 44% of those who saw it clicked on it.
The New York Times Is Going To Label The Hell Out Of Its Native Ads
Among the many people who worry about native ads’ effort to mimic the surrounding editorial content, you can count New York Times Executive Editor Jill Abramson.
Facebook Video Ads Could Bite Into Twitter’s Social TV Dominance
Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail.
Managing The Variables Of Digital Circ
For good or for ill, digital is here to stay. I have no doubt it is good for many readers, I am not sure how good it is for publishers because there are still too many variables concerning digital circulation.
5 Ways To Grow Your Email List With Social Media
Are you looking for ways to move social media fans and followers to your email list?
Number Of Magazine Closures Falls Significantly This Year
Good news in magazine statistics for 2013
Mobile Ad Industry Consolidation Led To A Flurry Of Major Deals In 2013
Consolidation in the mobile ad industry showed no signs of slowing in 2013
How Native Advertising Will Change In 2014
Native advertising was all the rage this past year, as online publishers and marketers grappled for new (or repackaged) ways to get the attention of ad-weary consumers.

The Media Minute – 17 December 2013

January 21, 2014 Media Minute

Twitter New Advertising Program Is Not Just Another ‘So What?’
Just six weeks after acquiring mobile advertising platform MoPub, Twitter Inc. (NYSE: TWTR) is launching a native advertising platform for mobile apps.
Reading The New York Times Magazine Isn’t What It Used To Be
Two magazines, both published by the New York Times, arrived in my house over the weekend, one thin, the other thick.
The Number Of Online Video Ads Is Up 205% In The Last Year
According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.
The Rodale Publishing Model Finds Success On All Magazine Media Fronts.
The Mr. Magazine™ Interview with Chris Lambiase, Senior Vice President and Group Publisher of Rodale.
Buzzfeed, Dujour Media Group Form Strategic Partnership
A small milestone has been added to BuzzFeed’s inexorable, awesome-in-19-different-ways march towards world media domination.
The Tablet Magazine Ship Is Sinking. Fast.
The death of the tablet magazine has been heralded for months, but here’s how publishers need to rethink their digital offerings for the tablet age.
Paywalls Boost Ad Rates For Some Magazines And Newspapers, Opa Study Finds
It’s All About the Subscription Data (and What You Do with It)
Data Decisions: How The Guardian And Forbes Built Custom Analytics Platforms.
A look at how and why the Guardian and Forbes decided to create their own platforms to measure data about content consumption.
Hearst Magazines Digital Chief Troy Young Discusses Finding Great Editors
Also, the company’s approach to native advertising.

The Media Minute – 10 December 2013

December 13, 2013 Sowmya Angola

Digital Advertising: All Talk And No (Inter)Action
New research estimated that a third of the UK population will use tablets this year, whilst 2013 also marks the first time the majority of UK adults have used the internet to read or download news.
Awesome: A New York Times Bot Is Second-Guessing NFL Coaches On Twitter The New York Times has a new online tool and Twitter feed that analyzes every fourth down in every game and gives its analysis in real time.
Is ‘Storytelling’ To Advertising Agencies What ‘Hammering’ Is To Blacksmiths?
Digital shift in the creative industries has so far produced one big “meta effect”: constant relabelling of the old modes of thinking and behaviour.
360i Is Selected As The 2013 Digital Agency Of The Year
Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more to the story.
New Pressreader Responsive Website Is Modeled After Their Apple iPhone And iPad App
The digital newspaper distribution and publishing company NewspaperDirect a couple of weeks ago announced that it would rebrand itself as PressReader, that same name as its iOS app found in the Apple App Store.
Mobile Ads Forecast To Account For More Than Third Of New Ad Revenue By 2016
Mobile advertising is forecast to be the most important driver of the global advertising economy over the next three years, accounting for more than a third of the $90bn in new revenue expected by 2016.
Dreamforce’s Big Idea: Smartphones As An Enterprise App Platform
Although I’m a 20-year marketing veteran, I’m generally allergic to marketing messages and naked sales pitches. Call it an autoimmune disorder. I therefore tend to discount most of the pitches I hear at tech conferences.
Mag Bag: ‘The Week’ Boosts Frequency
Dennis Publishing’s The Week is defying the general downward trend in print magazines with plans to increase its frequency to 51 issues in 2014, up from 48 this year.
Eddie & Ozzie Winners
Influencers across the media and magazine industries were honored on Thursday, December 5 as FOLIO: celebrated the winners and honorable mentions of the annual Eddie & Ozzie Awards.

The Media Minute – 3 December 2013

December 13, 2013 Sowmya Angola

What Are The Best Practices For Preventing Deliverability Issues?
As most marketers know, deliverability issues can make or break a campaign.
Future Of Digital: Business Insider’s Crystal Ball good business. Business Insider CEO Henry Blodget and its BI Intelligence research service distilled a slew of digital trends
Advertisers Flock To Programmatic Buying
Advertisers continue to embrace real-time bidding, which is expected to account for a significant share of all display ad spending in the U.S. this year and in the near future
Story As Strategy: How Social Storytelling Leads To Business
To learn how you can use stories to sell
Media Members React To New York Going Biweekly
New York is switching to a biweekly publication beginning next year.
How The Ftc Can Solve Native Advertising’s Identity Crisis
Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers’ attention.
Amazon Tablet Sales Hammer Competition
If the fourth quarter matters as much to tablet sales as it does to other consumer electronics devices, Amazon (NASDAQ: AMZN) will almost certainly have a huge lead.”
Out Of Print, Maybe, But Not Out Of Mind
Books are dead. Long live the book.
Watch Industry Pros Discuss the Future of Digital Longform Friday
Several heavy hitters in the world of longform digital publishing will make appearances at Columbia University’s Tow Center for Digital Journalism to discuss the future of longer narratives online.

The Media Miniute – November 26 , 2013

November 27, 2013 Sowmya Angola

Missing In Action: Tablet Editions Failing To Attract New Ad Dollars
Tablet magazine publishers are finding it difficult to get their ad agency customers to consider tablet-only ad campaigns.
The Downside Of Digital Media’s Scale Fetish
Certain metrics can make your business look good, but that doesn’t necessarily mean you have a good business.
Two Custom-Publishing Powerhouses Join Forces
Two companies that are leaders in the custom publishing industry are being combined under the aegis of a New York-based private equity firm.
Worries Grow That Facebook Is Overdoing It With Ads
Facebook has fully embraced its marketing side.
Mobile Advertising: Are You Seizing This Billion Dollar Opportunity?
Mobile presents a major challenge to marketers.
Journalists Can Use Pinterest, But With Limitations
I will be pinning this how-to Poynter article to my Pinterest page, afterall.
Linkedin Introduces Showcase Pages: This Week In Social Media
LinkedIn’s new Showcase Pages “are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community.”
3 Website Mistakes You’re Probably Making
The task of putting out periodicals requires a discipline rarely put into online publications.
4 Field Service Management Solutions to Keep Your Jobs on Track
If you don’t have a proper system for tracking invoices and payments you could be losing revenue from lost or late invoices.

The Media Minute – November 19, 2013

November 27, 2013 Sowmya Angola

Responding To Reader Requests, More Publishers Add Iphone Support To Their Newsstand Apps
It’s nice to be wanted if you are a magazine publisher. So, responding to remarks made in reviews inside the App Store, many publishers are adding iPhone support to their Newsstand apps.
Amazon’s New Analytics Tool Can Scrutinize Massive Amounts Of Data
Amazon Web Services this week rolled out a new cloud-based data analytics tool named Kenesis, which can analyze massive amounts of data in real time and be paid for by the hour.
The Future Of Media, As Told By Google Autocomplete
Yesterday, we explored how Google Autocomplete views agencies. The big conclusion: Google has a firm grasp on the many stereotypes about the many people in agencies.
Maintaining Your Niche In A Fragmented Media Environment.
Why quality and engagement matter as content sources multiply.
Digital First Will Add Paywalls At Most Of Its Daily Newspapers
Digital First Media plans to expand its paywall offerings to most of its 75 daily newspapers
THow To Draw People To Your Facebook Page Again And Again
Are you looking for creative ways to bring people to your Facebook page?
How & Where Social Media Users Get Their News
Twitter has gotten more attention lately, but Facebook still has massive advantages in content consumption.
Twitter ‘Banner Ads’: Good For Engagement, Not For Traffic
Twitter’s new image-centric design is giving its advertisers’ promoted tweets an engagement boost but might actually decrease clicks to an advertiser’s site.
Why The Father Of The Consumer Internet Invests In E-Commerce
Steve Case brought the Internet to Main Street. Now he wants everyone to open an online store.

The Media Minute – November 12, 2013

November 27, 2013 Sowmya Angola

Digital Media to Average 15.5 Hours Daily by 2015
Average American will soon spend 15.5 hours on digital media each day.
A New Breed of Trade Publication for the Digital Kids
Digitally native publishers with innovative business models are putting a new spin on a creaky old fixture: the trade publication.
Should You Redesign Your Website? 4 User-Friendly Flowcharts
Not all publishers have undertaken a redesign to make their websites easier to navigate and responsive to mobile.
Movie Loft: The Publisher Without a Website
Websites and mobile apps are expensive, so some small publishers are taking a different route.
What Printers Should Talk about Online
Many business buyers do not contact suppliers directly until 57% of their purchase process is complete.
The Twitter had less media coverage than Facebook in month before IPO
News360 says Twitter had 31 percent more media coverage than Facebook
How to Improve Your Facebook Marketing Using Facebook Insights
Six ways to improve your Facebook page performance with statistic comparisons.
4 Social Analytics Tips to Improve Your Social Media Marketing
Do you want to know which social network drives the most leads to your website?
Flipboard Moves into Commerce with New Shopping Channel
App evolving from content discovery to products
Twitter Still Finding Its Wings in Bumpy IPO
Drop in stock price on day two
No Joke: The Onion Quits Print Editions
Satirical weekly was down to three from a peak of 17 editions
Learning to Build and Break While Teaching Journalism
Experiment in community mobile publishing and sponsored content

The Media Minute – November 5, 2013

November 7, 2013 Sowmya Angola

3 Ways CRM Improves Your Business Processes
CRM: How does that really improve the way your company does business?
Is Online Advertising Getting Too Complex?
ust how complex has online advertising become? Very — especially among the biggest spenders.
Why USA Today’s Huge Growth in Digital Circulation isn’t What it Seems
One in four consumers plans to make a purchase from a retailer they never bought from before.
Google Search Trends: Consumers To Spend More Online This Holiday Season
Screen inkjet technology is a force to be reckoned with in a growing number of production applications.
Half Of All Ad Campaigns Will Be Multiscreen By 2016
In three years, about half of all media campaigns are expected to be multiscreen campaigns.
The New York Times is Running Hard, but Staying in the Same Place — and Ads are a Big Part of the Problem
The New York Times is seeing continued growth in subscription revenue thanks to its paywall.
Publisher’s Statements Show Magazines With Digital Editions Have Something to Celebrate
When you have been in publishing for 30+ years you tend to get a bit cynical when reading the remarks of magazine executives and trade association managers.
Flipboard Lands a Whale as it Signs a Deal to Add Time Inc. Magazines to its Platform
Flipboard has signed a deal with magazine publisher Time Inc. to add the company’s titles to its mobile content-aggregation app.
Embracing Connectivity in a Digital World
Over the past few years, the word “digital” has gone from merely denoting a replica of a print magazine to just about anything you do electronically.

The Media Minute – October 29, 2013

October 30, 2013 Sowmya Angola

Who Should Regulate Native Advertising?
American Magazine Conference debates the issue.
Newspaper Industry Will Lose More Than $1 Billion in Advertising
Gannett, which owns 81 community newspapers and USA Today, is representative all by itself.
The 11 Tactics Every Business Should Know Before Selling with Social Media
Selling with social media seems like it would be a no brainer.
Unique Digital Printing Technology Makes Screen USA Media Day a Great Success
Screen inkjet technology is a force to be reckoned with in a growing number of production applications.
MMS Could Be the Next Big Mobile Marketing Channel
“Mobile advertising” usually conjures up images of banner ads or maybe native advertising, but a few firms think the future is in the humble text message.
NYSE Holds First-Ever Mock Opening for Twitter IPO
New York Stock Exchange held a “successful” test run for Twitter’s IPO on Saturday.
Smartphone, Tablet Revenue Overtaking Consumer Electronics
The massive consumer electronics market historically has dwarfed the tablet and smartphone segment.
Embracing Connectivity in a Digital World
Over the past few years, the word “digital” has gone from merely denoting a replica of a print magazine to just about anything you do electronically.
At Digital Edge Live: Social, Video Keys to Connecting With Audiences
B2b marketers are pushing ahead full-speed with social media and online video.

A forum for the print and digital publishing industries

A forum for the print and
digital publishing industries