IN THIS ISSUE:
- *Niche Digital Sweepstakes Winner!*
- Digital becomes “New Normal” Across Entertainment & Media, Says PwC
- Financial Times Sees 100,000 Users In Week After HTML Launch
- Meredith Folds ‘ReadyMade’ Magazine; Cuts 75 Jobs
- New Report Sees More Tough Years Ahead for Magazines
- Gartner: Mobile Ad Sales To Hit $3.3 Billion This Year
- Tom Lowry Leaves Variety for The Daily
- Magazines Host Parties, and Introduce Some Brands
- How Martha Stewart Cooks Up Apps
Announcing The Winner of The Magazine Manager’s Niche Digital Conference Sweepstakes!
Congratulations to Linda Flannery, Business Manager of Woodward Biz Media. Linda is the lucky winner of a two day pass to the Conference in Chicago this fall. Thanks to all for participating!
The Magazine Manager
Digital becomes “New Normal” Across Entertainment & Media, Says PwC
As we move into the golden age of the empowered consumer, the demand for digital experiences is increasing and becoming the norm, according to PwC’s Global entertainment and media outlook.
Source: Pubexec.com
Financial Times Sees 100,000 Users In Week After HTML Launch
With digital subs up 50 percent in 2010, FT approaches app world through Web.
Source: Foliomag.com
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Meredith Folds ‘ReadyMade’ Magazine; Cuts 75 Jobs
ReadyMade, a 325,000 rate-base bimonthly serving the “do it yourself” home marketplace, was shut down June 16 by Meredith Corp.
Source: minonline.com
New Report Sees More Tough Years Ahead for Magazines
But even by 2015, overall spending on magazines will still be smaller than it was before the recession.
Source: Adweek.com
Gartner: Mobile Ad Sales To Hit $3.3 Billion This Year
Mobile ads are expected to generate around $3.3 billion worldwide this year, more than double the $1.6 billion the industry took in last year, according to Gartner.
Source: Cnet.com
Tom Lowry Leaves Variety for The Daily
For all of the naysaysers who say The Daily won’t make it: you’ll be saying that for a while, because it’s not giving up anytime soon.
Source: Mediabistro.com
Magazines Host Parties, and Introduce Some Brands
As traditional media become increasingly willing to try the nontraditional, magazines are exploring ways to promote themselves and brands sold by their advertisers.
Source: NYtimes.com
How Martha Stewart Cooks Up Apps
The recipe for a strong utility-based app is useful content, a strong brand and a reason to bring users back to the app.
Source: eMediavitals.com
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