A forum for the print and
digital publishing industries
- New Measurement System for Newspapers And Magazines Enters Next Phase
The UK’s newspaper publishers, in co-operation with consumer magazine publishers, leading advertisers and agencies, yesterday announced the completion of the first round of appraisals for a new audience measurement system.
- BBC, Guardian and Metro’s Responsive Makeovers: Who Did it Best?
British publishers are trying to make their sites more readable on mobile devices, but doing so can be a long and disruptive process.
- 6 Habits of Successful Social Media Marketers
Daily activities separate successful social media marketers from their peers.
- Magazine Power in One, Two, Three Mr. Magazine™ Musings
The Power of the Black cover.
- Advertising Pays for More Than Today’s Rich Media
Have you ever stopped to think about what our media landscape would look like without advertising?
- How to Reach B2B Buyers—A Data-Driven Approach
What is the first step that virtually all B2B buyers take when considering a purchase?
- Postmedia Drives Advertising Revenue with Video Partnership
Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market.
- Bloomberg Business’ New Look Has Made a Splash — But Don’t Just Call it a Redesign
Bloomberg launched a fresh, new Bloomberg Business Tuesday night, to both acclaim and confusion.
- What Publishers Need to do to Earn Trust from CMO’s
CMOs are a powerful force and, by most accounts, they don’t like what they see in digital media.
- Integrated Ad Proposal Perfection
Do you try to sell a little of everything, sometimes wondering if you’ve got the right mix? Do your your prospective clients understand the value of each of your products?
- Publishers Sour on Traffic-Based Bonuses
Pay for performance, long a mantra of Corporate America, wormed its way into the ethos of digital media over the past decade.
- Selling Advertisers on Reader Attention, Not Clicks
Disillusioned with page views as a reliable metric of their ads’ effectiveness, advertisers are increasingly demanding to know whether readers stick around long enough to actually see their online ads.
- The Guardian is UK’s Most Tweeted Newspaper Site
The Guardian is the most tweeted UK newspaper site on Twitter, averaging 392,358 tweets per week according to a study released this week by search optimisation platform Searchmetrics.
- Mobile-First isn’t Enough — It’s Time for a Mobile-Only Digital Strategy
Over the last few years, “mobile-first” has become the mantra among savvy digital marketers. But a mobile-first approach seems to be more of an ideology than it is a standard in digital design.
- Are Media Owners Now More Attractive than Media Shops?
What are the things that media owners offer that are tempting more agency executives to cross over to the other side?
- The Evolution of the UK Mobile Editor
In five shorts years mobile readership has grown from below 20 percent of the U.K. total digital publishing audience to nearly 50 percent for many publishers today, as several of them reported to Digiday last year.
- Mobile Ads: You Need a Sensory Marketing Strategy
Have you created a sensory marketing strategy for your mobile advertising? We always talk about the reader experience–enhancing your readers’ sensory experience can take your digital advertising to a whole new level.
- Forbes Top 100 Most Promising Companies Includes Several from Ad Tech
When it comes to America’s most promising companies, the ad tech landscape is not being overlooked.
- 4 Publishers that Killed their Comment Sections in 2014
Mpublishers are finding it increasingly difficult to justify keeping them around these days now that most readers are having conversations on Twitter and Facebook.
- Production: Creating Partnerships
From the Los Angeles to Chicago, consolidation is becoming an increasingly normal trend in the industry.
- Pinterest Pushing Deeper into Ads
A quick glance at the digital scrapbook Pinterest makes it seem like the anti-Facebook.
- Hearst Thinks Outside the Tower for its Digital Strategy
On a tour of the Cosmopolitan.com office last week, Troy Young, the president of Hearst Magazines Digital Media, blithely introduced a room without windows as the “crying room.”
- Digital Tools You Should Have Been Using in 2014
For many journalists, reporting is a recipe perfected long ago. Adding a new ingredient or changing a step can throw the finished product out of whack.
- UC Davis Newspaper Struggles to Resume Print Publication
The longer UC Davis’ student newspaper remains out of print, the more difficult it seems to revive the nearly century-old institution on paper.
- 5 Charts About the State of Dark Social
People have become increasingly aware of dark social — the under-the-radar sharing that takes place on chat, messaging apps, IM and in email, outside the social network ecosystem (and, it’s believed, within it in some cases).
- What Defines a Healthy Newsroom Culture?
Earlier this month, I had the honor of conducting a writing workshop in Washington, D.C., for the writers and editors of National Geographic.
- Digital Newspapers Grows 15% In Australia During 2014
Australians have begun to adopt digital newspapers in record numbers as advertising campaigns from the leading national publications appear to be paying off.
- Three Publishers who Remain Homepage Diehards
With the growth of social media and the tectonic shift toward reading on mobile phones, the death of the homepage has been treated as something of a given.
- Truth in Advertising?
As the most recent MagNet reports came in, I started to ponder other recent changes in reporting on the magazine media industry.
- Linkedin Exec says Marketers Make the Best Ceos
Marketing is now so important that CMOs will make the best next-generation CEOs—thanks to their understanding of data and the customer.
- How Dennis Publishing Increases Native-Ad Reach
The question for native advertising has long been: Will it scale? Dennis Publishing believes it can, but only by rethinking distribution strategies and applying a healthy dose of tech.
- Tricks of the Marketing Trade
Seven habits of highly effective digital marketers.
- This Year’s Digital Hot List Winners
Instagram, Netflix, TMZ lead 2014’s tech roster.
- The Spotify of Magazines Just Raised $50 Million
Investment firm KKR has invested $50 million in Next Issue, which is a joint venture between publishers Conde Nast, Hearst, Meredith, News Corp. and Time Inc.
- Platform Or Publisher?
Whatever you call it, It’s the Future of Media.
- Newspaper Guild Takes Time to Task
The Newspaper Guild huddled with staffers at Time Inc. on Thursday in the wake of the company’s decision to unilaterally impose the “last, best and final offer” contact on about 200 workers.
