The Media Minute 9.27.23

Media Organizations Create Principles For Governing AI

Bryce Hall, a McKinsey associate partner, recently shared an analogy he heard from a business leader about generative AI: “We’ve just opened Jurassic Park, but we haven’t yet installed the electric fences.”

Earlier this month, 26 global media organizations essentially announced that they weren’t waiting for electricians and contractors, and were instead establishing their own principles that they “believe should govern the development, deployment, and regulation of Artificial Intelligence systems and applications.”

Emphasizing that they embrace the opportunities AI technologies will present to both businesses and society, the organizations are calling for responsible development as they “also pose risks for the sustainability of the creative industries, the public’s trust in knowledge, journalism, and science, and the health of our democracies.”

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