Advertisers Optimistic in 2023, But Need Help

Advertisers are optimistic about their economic future, with three in five planning on spending more in 2023. E&P has that and other highlights from a recent Borrell Associates survey of almost 2,000 local advertisers and ad agencies. In addition to the 62% spending more on advertising this year, more than half (55%) are purchasing digital advertising from a media company.

 

Americans Have High Expectations For Ads, But Don’t Always Remember Them A Day Later

What was the last ad you saw? You might remember if you’re a marketer, but if not, it’s unlikely; most people only remember up to a tenth of the ads they’ve seen in the past 24 hours. That’s one of the findings from market research firm Provoke Insights’s advertising trends report from this summer.

 

AI Insights from The State of PR Technology 2023 Report

The results are in and 76% of PR practitioners foresee that critical thinking will be the paramount PR skill of the future. The truth is, AI can do a lot to speed up productivity. But can it ever quite replace that essential human touch?

 

To Have And To Hold: B2C Brands Face Customer Churn, Channel Shifts

Email ranks as the second most effective customer retention channel. But it is also the channel that has slipped the most even as brands face serious challenges overall, judging by State of B2C Customer Retention, a global study by Spectrm.