Publishers Earning Revenue with Programmatic Ads, Focusing on Further Growth
More than one-third (38%) of the publishing professionals surveyed said they make a “large” or “very large” portion of their revenue from programmatic ads. In fact, 85% of respondents said programmatic makes up at least a “very small” portion as of Q1 2023, up from 78% just six months ago.
News Publishers’ Twitter Ad Spend Down 83%, Study Finds
New findings from advertising intelligence platform MediaRadar reveal an alarming 83% year-over-year decrease in news publishers’ Twitter ad spend from January 1, 2022 through February 28, 2023. Since Twitter CEO Elon Musk bought the microblogging platform in October 2022, he has drastically transformed Twitter’s overall relationship with journalists and major news outlets from amicable to unpredictable and unhinged.
AI Spending Will Jump To $154 Billion Worldwide In 2023
Global spending on AI-centric systems — including the software, hardware, and services for these systems — will increase 27% this year to reach $154 billion, according to the International Data Corporation (IDC).
The number of decisions we make every day is multiplying. In theory, data should be able to help us, but when we are receiving more data from more sources than ever before, it can be overwhelming. To examine the role data plays in our personal and professional decisions and what that means for current approaches to data management and analysis, Oracle partnered with New York Times bestselling author, Seth Stephens-Davidowitz, to survey more than 14,000 employees and business leaders across 17 countries.