The Media Minute 3.13.24

Open(AI) And Shut Cases? NYT, Musk, And The Latest In OpenAI Legal News

OpenAI is constantly (and many would argue deservedly) in the news, but the last few days have seen some major headlines made over matters beyond mere artificial intelligence capabilities.

When we last left the case of The New York Times vs. OpenAI, the paper had filed a lawsuit claiming millions of its articles were being “used to train automated chatbots that now compete with the news outlet as a source of reliable information,” and that it would be seeking billions of dollars in damages from the ChatGPT creator. 

Last week, the tech company stepped up its initial “without merit” rebuttal, claiming the paper hired someone to hack ChatGPT in order to generate the “highly anomalous results.”


Paid Search Outperforms Paid Social — With The Latter Far More Likely To Bounce

Visitors from paid social are 41% more likely to bounce, notes Contentsquare’s 2024 Digital Experience Benchmark Report. The study sheds light on the distinct paths and outcomes between paid search and social media channels, revealing critical insights for digital marketers, and finds that paid search boasts a conversion rate four times higher than paid social.


The Power of Incentives in Ecommerce

Ecommerce is more than just selling products online; it’s about understanding and reacting to consumer behavior and preferences. With the landscape evolving rapidly, businesses must be agile and informed. ActiveCampaign’s report, ‘Coupons, Discounts & BOGOs (Oh My!),’ provides an in-depth look into the incentives that motivate the modern consumer. This report is a vital resource for ecommerce businesses seeking to navigate the intricate dynamics of today’s market.


B2B Dare: The Ecommerce Hurdles And Tools For 2024

B2B ecommerce firms are gearing up for the coming year, despite striking challenges, judging by the 2024 State Of B2B Ecommerce Report, a study by Forrester Consulting, commissioned by Zoovu. The priorities, whether important or critical, are [to] provide more automated and personalized guidance to online buyers (80%), improve demand generation (75%), [and] improve ability to collect and use zero-party data (73%).

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