For those in the marketing industry, there’s no need for an introduction on this topic. It’s as if every year, marketers establish a list of words that will entice customers, words that perfectly encompass everything they want and need … Then they overuse them. Or, worse, misuse them. Read on to see the contenders for 2022’s marketing buzzword blacklist.
There’s a new addition to Google’s plan for life after the third-party cookie: it’s called Topics, and it replaces one of the more controversial aspects of its original plan — Federated Learning of Cohorts. It works by identifying five topics that represent a person’s interests for that week based on their browsing history. To start, there are currently 350 available topics, although that will grow over time.
“One-size-fits-all products don’t spark much desire any longer” in the new world of journalism, suggests WAN-IFRA’s new report, Understanding your audiences in a deeper way. The report, based on the Table Stakes Europe program, shares case studies of several regional publishers who are using newsletters to reach and grow specific audience segments.
One of the easiest ways to streamline these everyday tasks is by implementing a customer relationship management (CRM) software. If you’re in the publishing industry and looking to optimize your processes and boost profitability, read on. Here are the key qualities to seek when looking for the best publishing CRM.
