The Big Forecasters have spoken, and after some December revisions to their ad economy outlooks, that ever-constant ebb of optimism and flow of recession concerns has painted a new forecast that, well, is not too far from what was predicted at the start of 2022.
Adland saw its fair share of ups and downs this year. For a comprehensive look at what this rollercoaster ride has been — and what it means for 2023 — take a look below. And let us know what we missed.
The case for a broad revenue mix in publishing has never been stronger. With the events market still on shaky ground after coronavirus lockdowns, digital ad rates tanking and rising cost-of-living pressures squeezing online subscription sales, the last thing any publisher needs to be at the moment is a one-trick pony.
There is no doubt these are tough times, but, this too will pass and those that survive will be left thinking hard about where to go next.
A group of Google Chrome users are asking a federal appellate court to intervene in a privacy lawsuit alleging that the company wrongly collects data from users who browse in incognito mode.
In papers filed Friday with the 9th Circuit Court of Appeals, counsel for the users say U.S. District Court Judge Yvonne Gonzalez Rogers judge incorrectly refused to allow the users to seek monetary damages on a class-wide basis. The users are asking the 9th Circuit to hear an immediate appeal of Gonzalez Rogers’ ruling.