The Media Minute 12.21.22

There’s no denying that the prospect of a cookieless future is concerning to many. For years, Magazine Manager Blog has written about various cookie concerns (and the data-driven strategies to address them).

New data from Mediaocean’s 2022 Market Report and 2023 Outlook confirms much of that, with 37% of the more than 600 respondents saying a lack of preparedness for a cookieless future (“and other data deprecation relating to consumer privacy”) was the largest area of concern for their media and marketing initiative.

Google has offered an in-depth look at how automation will pick up where cookies leave off when targeting ads without browser cookies. The company is collaborating with the advertising industry to transition to new private ad technologies that eliminate support for third-party cookies in Chrome during the second half of 2024.

Joey Trotz, director of product management for Privacy Sandbox at Google, in a blog post, describes how the post-cookie project will change its advertising platform once cookies are no longer used. Turns out the project relied highly on automation.

As more users expect transparency, control, and choice over how their data is used, how can publishers build consumer trust, protect user privacy, and create a more responsible web? Becky Dutta, VP of Customer Success at Permutive, and Mathew Rance, Head of Commercial Data at Immediate Media, met as part of the Responsible Web Roadshow to discuss how publishers are addressing the issue…

The U.S. ad market fell 6.7% in November, marking the sixth consecutive month of declines and giving impetus to the notion that the ad industry is in recession, according to MediaPost’s analysis of data from Standard Media Index’s (SMI) U.S. ad market tracker.

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