The Media Minute 11.3.21

When people search for anything on Google, it “crawls” the internet to find you the best results. To find and rank these results, Google accounts for SEO. Optimizing SEO on websites is a digital marketing strategy that’s used to increase quality and quantity of visits to web pages. Prioritizing SEO means you have the strongest chance to rank for searches relevant to your product or service.

In this series, I’ve shared thoughts from leading media scholars, researchers and practitioners for their top tips for successfully implementing innovation as well the principles and likely barriers organizations need to consider. For this final article, based on their expert insights, I’ve identified nine principles of content innovation, and examples of them in action.

Dynamic paywall technology, increasingly available as a SaaS solution, is letting publishers ditch the blunt instrument of metered access. Rather than cut non-subscribers off once they reach broadly assigned limits, publishers can look to audience segmentation and machine learning to personalize access and target subscription conversion messaging.

Publishers are natural storytellers with a keen eye for graphic elegance. But if there’s one more thing we know about you, publishers, it’s that you’re sick of competing with Google and Facebook … Even if your business starts morphing into the “annoying agency,” there are still some strategies that may be worth considering. Regardless of your talent, salesmanship, and entrepreneurial skill set, you may find some of these survival skills are worth further cultivating.

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