The Media Minute 10.31.2017

Autoplay has become synonymous with publishers putting monetisation ahead of user experience.

Micropayments haven’t delivered on their promise to save the publishing business. But publishers are finding new uses for them in the hunt for new subscribers.

As Google and Facebook gobble up an ever-larger share of the digital advertising pie, subscriptions and other paid content offerings have been pitched as an antidote for publishers’ financial woes.

Chicago – Local Independent Online News Publishers announced a grant of $250,000 that will go toward helping local newsrooms find sustainable business plans using advertising, sponsored content, email newsletters and native advertising.

HUnlike other Medium partners, they’re not paid per clap: “Medium has derisked it for us by providing financial value while creating opportunities for us to establish direct relationships with readers.”ow Medium is attracting premium publishers to its partner program

A four-year-old London startup called Echobox found traction in Europe and is poised to further expand in the U.S. with its AI-assisted social media product.

It’s Monday and the usual fear, terror and loathing has set in. No, it’s not the upcoming sales meeting, it’s Halloween., part of the Cloud Technologies S.A. group, which provides Big Data tools and services for online marketing in over 40 markets, has launched a global report into ad blocking.

Every business needs a purpose. A business without one will eventually fail, and even a well-defined purpose doesn’t guarantee success.

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