The Media Minute 07.21.2020

Depending upon which experts you heed, the U.S. Postal Service is either just a few months away from insolvency or it’s in no danger of running out of cash any time soon. The purpose of accounting, one of my favorite professors used to say, is to give people the information they need to make decisions.

We know digital editions are having their moment in the sun right now, or as Rick Edmonds recently wrote for Poynter, “replica editions, the ugly ducklings of digital news, have suddenly become strategic.” Many publishers have asked questions on using digital editions in their habit-formation strategies. Today we’re sharing answers to some of those questions.

The company’s annual GameBeat Summit 2020 was set to take place at the end of the month in Los Angeles and as the pandemic grew more severe, more and more precautions were put in place to keep guests safe. Eventually, however, it became illegal to hold events at all and just three weeks ahead of showtime, vp of strategic partnerships Gina Joseph said her team started adapting the event to be entirely virtual.

Google is taking steps to prevent advertisers from inadvertently supporting websites that promote conspiracy theories about COVID-19 which contradict scientific evidence about the respiratory illness. The ban shouldn’t affect most mainstream publishers, which hope Google’s algorithms are smart enough to differentiate between misinformation about COVID-19 and legitimate news.

Net sales fell 12.1% in May, compared to May 2019, for the 1,360 publishers who report to AAP’s monthly StatShot program. Similar to the April report, the net sales figure was heavily influenced by a steep drop in returns, which offset a decline in gross sales in the month.

In this one-on-one interview with E&P publisher Mike Blinder, Dohrn reveals to the industry the results of the study as well as reviews the best tactics and practices he sees in order to continue to drive revenue through COVID-19.

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