Each email you send to your subscribers and potential customers is a chance to make a lasting impression. Ultimately, the emails you send represent the brand you are trying to showcase and the community that you are trying to build.
For many publishers, it’s no secret that a few large, usually corporate accounts are responsible for the bulk of advertising revenue. This has long been the law of traditional advertising.
When third-party cookies finally go away in 2022, marketers will be looking longingly at the audience data collected directly by publishers to help them define and target their messaging.
As much as consumers love valuable content, advertisers love it even more. And whether you’re sharing your content on page, on a screen, or through airwaves and cables, there are invaluable software systems out there devoted to helping you manage ad sales and ensure your content hits all targets.