The Media Minute 04.14.2020

This is part of a series of articles showcasing publisher responses to COVID-19. If you’d like to share what your publishing business is doing to serve audiences and maintain business, please reply to our callout for industry input.

A vast majority (96%) of consumers read, watch or listen to media content (including news) for almost 24 hours a week, according to a new report from the World Economic Forum. What’s more, “almost 60% have gone through some form of registration process to consume news or entertainment – either free or paid.”

With commuting on hold and everybody Zooming all the time, podcast consumption has taken a bit of a hit as listeners look for new ways to fit shows into their daily routines. Last month, the analytics firm Chartable released research suggesting that podcast downloads were 10% lower on March 25 than they were on February 26.

Of the 2.8 million online pages containing COVID-19 related keywords across GumGum’s publisher network, 62% were considered brand safe, according to a study by the artificial intelligence company and its content classification and brand safety platform, Verity.

We’ve all been there. Standing in line for a cup of overpriced coffee, reluctantly deciding to click on the little envelope icon on our smartphones because we know exactly what’s coming: a flood of emails with everything from sales on shoes from a store you barely remember visiting to deals on yoga classes that never seem to stop coming in after you innocently attended a studio’s free week trial.

As is the case with any successful business, it’s one for all and all for one. Yet based on my experience in both newspaper publishing and commercial printing, I’ve often questioned the fair distribution of expenses across these two divisions.

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