The Media Minute 3.1.22

Many companies have difficulty organizing, analyzing, and acting on the data these users provide. The data could be their clickstream across your website or social media, email communications with salespeople, or basic demographics and contact information. It seems like a daunting task to organize and nurture every user according to where they are in the buying process. Fortunately, a specific marketing automation software exists to make it possible.

The days of the one-size-fits all social media approach are seemingly over. Advertisers say the way people use social media is changing, pressuring brands to abandon broad campaigns and instead create content for each individual platform.

Globally, the affiliate market – which encompasses cashback and reward sites, as well as publishers and other content creators, social networks and other delivery mechanisms – is worth over $12 billion a year. In the U.S. alone, affiliate marketing spend is projected to reach $8.2 billion in 2022, up from $5.4 billion in 2017. Put simply, with values like these, this is too big a market for publishers to ignore.

Keeping an exact score is difficult, as the CRM failure rate has been measured to be anywhere between 18% and 69% over the years. Even if you look past the bewildering gulf between those numbers, you still have a technology that carries endless promise for all, yet still somehow fails one out of every five attempts.  So when there is a failure, should blame be put on the system? The answer to those questions may not be simple, but the solutions to overcome the larger contributing issues are entirely too easy.

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