- Average Visit At Newspaper Site: 1.1 Minutes
Even though two-thirds of American adults visit the digital media published by newspaper companies, the average time spent in each session is an anemic 1.1 minutes per day. - How To Make Native Advertising Work For You
The buzz around ‘native advertising’ just shows how little Big Marketing is grasping. The future is indigenous brand messaging. - The Definitive Guide To Tracking Social Media Metrics
What are you hoping to get from your social media marketing? - Big Data: Should Publishers Even Care?
The rise of data- and analytics-driven decision making is poised to transform the book publishing industry. - Top 10 Digital Magazine Mistakes That Cost Publishers Readers
Look at other digital publishers on the Apple Newsstand to see what they’re doing right. - Discoverability An Issue In Apple’s Newsstand
A host of apps and subscriptions services have made magazines discovery in the app stores and virtual newsstands almost as much of a problem as it is for books. - How To Get The Most Out Of Digital Publishing On Newsstand
Newsstand has evolved significantly since its 2011 launch and publishers have had to adapt along with it. - More Publishers Need To Share Content
Ammunition in the War for Views. - Facebook To Expand Ad Video Metrics
Brands will be getting more insight into how many times their ads are viewed on Facebook, the social network announced on Monday. - Newspapers Are Lagging Behind In The Mobile Traffic Boom
The Internet is becoming an increasingly mobile medium, but it appears that newspaper publishers are not only struggling to make the transition, they’re falling behind.
Author: Media Minute
The Media Minute – 29 April 2014
- Native Ad Measurement Grows Up And Gets Engaged
Here’s how some publishers (and brands) are doing it. One key takeaway? - Digitally Marketing: Machine Learning For Humans Advertising Online
A computer can learn to optimize an ad campaign promoting your app the same way you learned to read. - Print Is Not The Future, But It’s Not The Past Either
Once a year the Newspaper Association of America pulls together its overall performance figures, when we can see more clearly than ever which way the US press industry is heading. - Bumpy Traffic: How Big Viral Publishers Stack Up Against Each Other
Turns out not all viral publishers are created equal. And life at one of these sites whose stories are optimized for sharing and discovery via social networks can be quite tumultuous indeed. - Data Analysis Tops Publishers’ Priority For Investment In 2014
The AOP’s annual member survey finds publishers plan to increase their investment in data-led technology and skills - The Newsonomics Of Newspapers’ Slipping Digital Performance
As we approach the middle of the 2010s, where do newspapers fit in the battle for America’s largest ad sector — digital? And how well are all those paywalls doing? - Ad Buyers Slowly Taking Digital Newfronts More Seriously
Digital platforms are aggressively seeking TV dollars again in this year’s NewFronts presentations, which kick off on Monday. - Paying For Online News: What We Have Learned From The Telegraph’s Metered Paywall One Year On
Guardian versus Telegraph web growth – 2012-2014 - The Power Of Storytelling
How We Got 300% More People To Read Our Content
The Media Minute – 22 April 2014
- Publishers: Mobile-First Isn’t Enough
While many are waiting for “the year of mobile” to finally arrive, that very idea may have already become passé. - Print’s New Pioneers: Paper And Ink In The Digital Age
With print circulations plummeting and most organisations looking to digital, a new daily newspaper has arrived on Los Angeles newsstands: The Los Angeles Register - How Publishers Tweak Content For The Social Web
There’s an optimization gap in digital publishing. - Print Ads Fell 8.6% At Papers In 2013: NAA
In the eighth consecutive year of decline, print advertising at the nation’s newspapers fell 8.6% to $17.3 billion in 2013, according to statistics released today by the Newspaper Association of America. - Digital Journalism: We’re Still Waiting For The Third Model Of News Publishing
What do recent launches such as Vox.com and the FiveThirtyEight mean for the development of the news media? - ‘Video Now’ Is This The Future?
The Tow Center for Digital Journalism at Columbia Journalism School has released a multimedia report titled “Video Now: The Form, Cost and Effect of Video Journalism” - 6 Ways To Use Pinterest To Promote Your Brand
See how six brands got creative with Pinterest and captured new followers and interest. - Publishers Are Learning To Love Collaboration
The complexity of digital media is forcing formerly warring departments at publishers to call truces and work together. Nothing concentrates the mind like crisis. - Twitter To Offer Mobile Ads Beyond Twitter In Bid For Revenue
Twitter’s ad world just got a little bigger.
The Media Minute – 15 April 2014
- Adobe Drops Support For Amazon Newsstand And Kindle Fire Reading Apps
Adobe has quietly dropped support for the newsstand aspects of the Amazon App Store and reading apps for the Kindle Fire. - Digital Journalism: We’re Still Waiting For The Third Model Of News Publishing
What do recent launches such as Vox.com and the FiveThirtyEight mean for the development of the news media? - A Scientific Guide To Hashtags: How Many, Which Ones, And Where To Use Them
Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button? - The Newsonomics Of 50/50 And The Unchaining Of The U.S. Press
For decades, newspapers moved from local ownership to nationwide chains. Now, the shift is in the other direction — with the help of your friendly neighborhood billionaire. - For Newsstand Publishers, What Is Plan B?
When John Harrington says the sky is falling, it’s time to look up. So, publishers, it’s offical: We need a plan B. - What We Learned At The Digital Media Europe Conference
WAN-IFRA’s Digital Media Europe conference, focused attention on mobile, the role of video, social news and the vexed issue of paid content. - How To Measure Engagement
Three publishers highlight the different approaches media brands are taking to strengthen customer relationships - Why Publishers Are Building Advertising Innovations Groups
With ad rates sinking, publishers now know that if they want to turn the money picture around, they have to give brands more than just marginal banner space. - A Print Newspaper Generated By Robots: Is This The Future Of Media Or Just A Sideshow?
What if you could pick up a printed newspaper that had pieces that were selected based on what was being shared?
The Media Minute – 8 April 2014
- How The Internet Of Things Drives CRM Investments
Organizations are leveraging CRM technologies as a major part of their digital initiatives to enhance the customer experience. - Publishers Bring Native Ads To Their Comment Sections
Native advertising, the ad format du jour, has been an effective way for publishers to make money. - Facebook Offers Free Calling Via Wifi Through Messenger App
Facebook has updated its Messenger app, adding in free calls over WiFi. - Barnes And Noble Nook Glowlight Now $99
Barnes and Noble has just announced the first big discount on their latest generation e-reader. - How Your Data Is Helping Publishers Increase Circulation
Marketers are putting less money into print advertising just as readers are increasingly becoming mobile-first. - Demystifying Royalties For Magazine Publishers
Set out the four main methods for royalty generation - Paid Content – Understanding The Hype Cycle
The future digital markets are being conquered today - Strong Newspapers, Strong Communities
The Pennsylvania NewsMedia Association has made a video documentary highlighting the strength of its newspapers. - Ways To Improve Your Ad Sales Role-Play
Top 10 ways to improve your role-playing practice.
The Media Minute – 1 April 2014
- The Newsonomics Of NYT Now
It’s an ambitious launch. Within it, we can hear many of the digital news buzzwords of the moment: mobile first, curation, paywall, native ads, voice. - Look Ahead: Making The Transition
PaperG was founded to bridge the gap between print and digital advertising. - Publisher’s Paradox: The Unlimited Email Revenue Strategy
Your newsletter’s revenue potential is hamstrung by your link back strategy. - The New York Times Sets April 2 For The Launch Of NYT Now
The New York Times announced today that its new digital subscription offerings will become available starting April 2. - How New Trends In Web Development Impact Magazine Design
Over the last decade, as internet technology quickly evolved and expanded all over the world, digital magazines have opened not only a new way of distributing magazines, but also significantly changed the look and feel of magazines. - The Times’ Spotify Offer Gets ‘Really Positive’ Reception
Customer response to the offer of Spotify Premium membership bundled with The Times and Sunday Times website/print subscriptions has been “really positive,” says Claire Gribben, head of Times+, the company’s loyalty program. - News Corp Boss Brands Washington Post Journalists ‘High Priests’
Chief executive Robert Thomson says paper’s journalists have failed to embrace transition to digital - University Newspaper Gains 500 Subscribers After Implementing Paywall
With many campus newspapers struggling with the same challenges as their mainstream counterparts, one university newspaper has succeeded in charging for its content, signing up 500 paying online subscribers. - Should Publishers Invest In Start-Ups?
Start-ups are a good place for publishers to look for inspiration on getting to grips with the latest technology, thinking outside the box, and perhaps discovering a more agile approach to new projects.
The Media Minute – 25 March 2014
- What Digital Edition Engagement Reports Can Tell Us
As we find ways to get our digital editions opened by our audience on any platform, we also need to understand the level of engagement we have within the digital editions. - For Ad Sales Pros, It’s All In The Timing!
Successful prospecting these days is all about setting up phone meetings. This is a trend that has changed how we do business. - Newsbeat App Provides Audio Of Top News Stories
A new app from Tribune Digital Ventures, however, will provide both iOS and Android users with audio editions of personalized news stories that they can access from their devices, a great feature for those commuters who have to do their own driving. - Mobile Ad Spending Soars 75%
Spending on mobile advertising worldwide more than doubled in 2013 to $17.96 billion and 2014 growth is reckoned at 75% to a global total of $31.5 billion. - Native Advertising Can Actually Boost Display-Ad Sales
A new report from eMarketer suggests that native sales are spurring display-ad sales. - Why Top Digital Publishers Are Betting On Data Dashboards For Reporters
The Verge recently raised eyebrows for its practice of not giving its reporters access to their own traffic data — a rarity among publishers in a metrics-crazy time. - 5 Myths About Web Publishing, Debunked
Ads at the top of the page are most valuable. - 4 Strategic Tipping Points For Digital Content Providers
Legacy and born-digital content creators are now approaching tipping points where they will be forced into deep strategic thinking and choices that will affect their future operations. - Traffic Is A Good Thing For Media Companies To Pay Attention To – Except When It Isn’t
One of the biggest differences between online media and traditional media is that the former is so much easier to measure — every eyeball, every pageview and every click can be quantified and tracked and analyzed in real time.
The Media Minute – 18 March 2014
- Print Publisher’s Paradox: Chasing Mobile
Every publisher is interested in defining a successful mobile strategy while we still haven’t mastered email. - With Over 10,000 Publications In The Newsstand, Apple Seems Little Interested In Store Maintenance
This website has been informally tracking the number of publications being launched into Apple’s App Store since the site’s own launch in 2010. - Design And Material Tips For Your Print Collateral
If some of the recent cover wraps and tip-ons I’ve received are anything to go by, just because something looks good in a PDF format does not mean it will look good when printed on paper. - New Appzine Machine Tool Enables Self-Published Digital Magazines For iOS
A new tool from Appzine Machine has made it possible for anyone with a desire to share their content to create and monetize their material into a digital magazine. - Digital Claims The Corner Newsstand
Corner newsstands are on their way out, legacies of a bygone era without mobile, tablets and abundant online content - Consumer Trust Still The Biggest Hurdle For Native Advertisers
Media Companies, Marketers Have Their Work Cut Out for Them - Igniting The Base: Reimagining Circulation
Circulation, as a newspaper organization discipline, is so much more complex now than it was even 20 years ago, when the Internet and digital media were in their infancy. - Digital Publishing: Mobile Vs. App Is The Wrong Question
In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. - 5 Key Findings About Digital News Audiences
The method that someone uses to get to a news web site is a major indicator of their behavior once they arrive there, according to a new study from the Pew Research Center.
The Media Minute – 11 March 2014
- Digital Publishers Making Profits Out Of Print
Print, long bashed as a relic of a bygone era, seems to be making a comeback with an unlikely bunch of backers — digital-content companies. - You Can’t Spell $ales Without Team
Publishers don’t really set the sale price for their product; they suggest one that invariably needs to be lowered after a buy begins. - Print Is The New Black
Why spend €40,000 a page to advertise in Vogue when, for the same amount of money, you can publish an entire magazine? - NYT Now App: Abridged News On Mobile Devices At Half The Cost
The New York Times has announced abridged stories from its own publications, and other source around the internet, optimized for mobile device reading. - Flipboard Acquires Competitor News Reader Zite
In order to facilitate further growth the company has bought out one of their competitors, Zite.
- 4 Social Media Tools To Improve Your Social Media Marketing
Social media tools and tips to help community managers. - Android Tablet Sales Have Blown Past Apple’s iPad
The latest Gartner report on tablets has raised some eyebrows for its claim that 2013 saw Android tablet sales blew past Apple. - Distribution Channel Or New Publishing Platform? Perspective Often Determines Approach To Digital Editions
Are the new digital newsstands simply a new way to distribute old products? Or are digital devices as different from print, as television was from radio? - UK Mobile Advertising Set To Overtake Newspaper Ad Revenue In 2014
UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014. - Why So Many Digital Publishers Are Flocking Back To Print
With circulation numbers sinking and print ad rates dipping just as fast, now seems like a really bad time to start a magazine.
The Media Minute – 4 March 2014
- Optimizing Your Direct Mail Efforts
Now is the time to plan your spring direct mail campaign. - If Native Advertising Is So Harmless, Why Does It Rely On Misleading Readers?
The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. - Android Crushes Apple In Global Tablet Sales
Consumer electronics companies sold 195 million tablets last year. - Newsweek Becomes Latest Online Title To Launch Print Edition
If the internet came first would we have invented print? - Whatsapp To Add Voice To Messaging Service
WhatsApp, the popular messaging service for smartphones that’s being acquired by Facebook, will soon be offering a voice service. - The Media-Sales Relationship Dynamic: Top-10 Dos And Don’ts
The list includes dos and don’ts for both media buyers and planners and sales reps. - Adobe Combines Tools To Create Unified Publishing Process
As device consumption among consumers continues to grow and more readers rely on their tablets and smartphones for digital reading, the number of available titles also continues to grow. - Want To Succeed As A Real-Time Brand? Know When To Protect Yourself
Marketers are rushing to fuel content machines to drive search, increase engagement and unleash those hoped-for viral moments. - How Gamification Makes Customer Service Fun
Think about your last online or over-the-phone customer service experience. You’re probably cringing.