A forum for the print and
digital publishing industries
- The Evolution from Digital to Print?
Airbnb’s release of a new glossy magazine has more digital marketers taking a closer look at conventional print.
- Changes at FT to Promote Thinking ‘In Digital Terms’
The Financial Times is planning “big changes” in the newsroom for 2015 as its journalists “increasingly think in digital terms rather than putting a print product first”, said editor Lionel Barber.
- How do You Make a Small Fortune in the Newspaper Business?
According to an SEC filing, when Tribune Publishing picked up those 38 Sun-Times suburban properties late last month, they paid $23.5 million for the privilege.
- The NY Times Runs its First Print Native Ad
The New York Times has been producing increasingly elaborate native ads online, and now it has gone a step further by extending the format to print for the first time.
- What’s the Magazine Industry’s Brand Identity?
Brands and branding are funny things. They go back further than you might think, but have different meanings to us in media today than originally intended.
- What if Facebook Stopped Sharing Publishers’ Content?
In the journalism and the content industries, changes are swift and sweeping. This year we’ve witnessed the emergence of a new and exciting generation of digital, social publishers.
- Regional Publishers Should Offer ‘Ad Services’ To Businesses
The recent news that newspaper ad revenue had returned to growth was greeted with much optimism by UK publishers but it also came attached with a health warning, especially for regional publishers.
- Google to Help Publishers Make Money by Blocking Ads
People will pay $1-$3 per month, with a cut to participating sites like Mashable.
- PPA Digital Awards 2014 – Winners Announced
The winners of the 2014 PPA Digital Awards have been unveiled, highlighting some of the best digital talent in magazine media.
- How to Use Pinterest for Videos, Slideshares and Podcasts
Would you like to share other content to grow your Pinterest followers and other social networks?
- Latest U.S. Newspaper Circulation Report Shows Solid Growth for Many Newspapers for Digital, Even as Print Continues to Fall
The glass continues to be half-full for U.S. newspapers as many daily newspapers, including The New York Times, were able to report higher audience numbers today in the Alliance of Audited Media’s (AAM) latest Snapshot Report.
- How One Publisher is Taming the World of Messaging Apps
Many publishers focus their social media efforts on Facebook and Twitter, and maybe even Instagram and Pinterest.
- What Publishers Really Think About Time Spent
Time-based metrics are used by almost every leading publisher to measure themselves, but there’s been hesitancy to transact on the basis of numbers like time spent and ad exposure time.
- An Engaging Proposal
Audience engagement is a term frequently bantered about in publishing-industry circles—so much so that perhaps it has become a bit diluted.
- The Publishers That Put Their Content Directly on Social Platforms
Publishers love social networks for the traffic they send, but the question remains if that inevitably leads them to need to publish directly on those platforms — with the squeamish consequences that could entail.
- So What Happens When They Indeed Succeed, and in a Really Big Way?
News Corp’s recent acquisition of Move Inc is yet another example of how legacy media companies are willing to make big bets to diversify their revenue streams and leverage their existing content.
- The Guardian Unveils Newly Redesigned Theguardian.Com to US Readers
Guardian News & Media yesterday launched its newly redesigned website, theguardian.com, to its entire US audience.
- Mass Market Paperback: Not Dead Yet
Though sales are down, the format still has a role in the industry.
- Being Digital Can’t Save Every Ad
Mobile and video most likely to be around in next 10 years.
- Google’s Newsstand Move May Force The Hand Of Apple, Leading To More Aggregated Content Apps
The lack of progress in improving the Newsstand, combined with the news of the acquisition of a platform, has some wondering if Apple plans on introducing their own app that aggregates content and improves the reading experience of digital editions.
- New York Times Slashes 100 Jobs Due To The Floundering Of Their Apps
The New York Times is sacking 100 positions in the news room due to the tepid customer response to all of the new apps the Times has released.
- Why Magazines Are Media Conversation Catalysts
Social media and magazines have a natural affinity: both are about communities, says Guy Consterdine, FIPP’s Research Consultant, showing evidence from Femina Group in Indonesia, MediaVest and Experian in the US, OPPA in Belgium and IPA in the UK among others.
- How Facebook Plans To Control Digital Advertising
Facebook is trying to take cross-platform advertising to uncharted territory with a complete revision and relaunch of its Atlas ad serving platform.
- Publishers Using Games To Draw Readers To News
And now, for their next reader-engagement trick, publishers are taking a few lessons from your PlayStation.
- Jeff Bezos And The Post Don’t Know The Future Of Media, But Are Preparing For It Anyway
When Amazon CEO Jeff Bezos bought The Washington Post just more than a year ago, expectations of a digital renaissance for the paper became assumptions.
- Autoplay Video Ads Come To Articles
As display ad prices continue to sink, publishers are turning to video to pick up the slack, even within articles.
- Quebecor Sells 175 Sun Media Newspapers And Websites To Postmedia
Quebecor has agreed to sell all 175 English-language newspapers it owns under the Sun Media banner to Postmedia, the owner of the National Post and others, for $316 million.
