Are Magazine Covers A Contrarian Indicator? FINDING a reliable way of timing the market is something that has eluded the greatest investment minds in history. That is why many people are tempted by the “magazine cover indicator” as a contrarian signal.
New Food Magazine Might Be In The Works When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront.
Making Content Marketing Work For You Content marketing, like so many emerging forces in the publishing business, could either be the savior of the industry or the death of media as we know it — it all depends on who you ask.
Print Advertising Standing Up To “Challenging Backdrop” The Advertising Association and Warc Expenditure Reportreveals quarterly UK advertising spend on direct mail, magazines, regional and national news titles, out-of-home signage, radio and television and gives forecasts for the coming two years.
Google Amp Gets Mixed Reviews From Publishers Google is stepping up its efforts to serve speedy content to mobile internet users with its Accelerated Mobile Pages, but the initiative is getting mixed reviews from publishers as some worry about its impact on their advertising revenue.