Why Publishers Will Continue To Embrace Native Advertisings The old certainties of digital publishing revenues have vanished, with traditional display advertising becoming increasingly obsolete on the back of ‘banner blindness’ and adblocking.
Gannett’s Buying Spree Extends To Magazines Apparently its recent feeding frenzy includes magazines, too. The country’s biggest newspaper chain has bought Golfweek, a weekly publication about golf that was launched by Charley Stine in 1975.
Future Of Media: Same Goals, New Tech While technology has completely disrupted the market, it also enables publishers to gather richer audience data, deliver highly-personalized content to reader interests, and drive greater engagement.
Gannett Buys ‘Golfweek,’ Events Business With its proposed acquisition of Tronc (formerly Tribune Publishing) keeping everyone in medialand on the edge of their seats this week, Gannett Co. took a little break to hit the links.