Trust The Process? Ads In AI Search Make Users Trust Results Less (New Report)

I previously wrote about advertising in AI search when the conversation was regarding whether AI ads were worth prices that neared premium NFL cost-levels.

Around the same time, Claude was making headlines of its own for its ChatGPT-taunting Super Bowl ads, envisioning a world in which the chatbots interjected in evermore creepy ways.

While the ROI worthiness of AI search ads remains yet to be fully determined, what’s absolutely worth considering now is how users regard such commercial breaks.

 

AI Tools For Journalists, And How To Avoid ‘Brain Death’

Many journalists use AI a huge amount in their daily job, with some harnessing exotic AI tools for their reporting, British journalists told Press Gazette. Research by the Thomson Reuters foundation shows that 53.4% of journalists express fears about AI and its impact on ethics and journalism — but at the same time, 81% use it daily.

 

2026 LinkedIn Ads B2B Benchmarks Report

LinkedIn Ads continue to generate the strongest ROAS among the major ad networks. Since last year, LinkedIn ROAS has increased from 113% to 121%. This change reinforces what we already knew. LinkedIn is still the only platform to deliver a positive return for B2B marketers. 

 

Small Businesses See Social Media As Their Clearest Path To Growth In 2026

68% of small-business owners in select countries say social media posting and paid ads will drive the most value for their business in 2026, more than any other channel, according to a survey from Constant Contact.