Newsletter Needs: What Readers Want Most In Their Email Newsletters

Nowadays, the news is hard to avoid.

But when we’re actually seeking news, the variety of sources only continues to expand, with even AI now becoming part of Google’s headline-generating process.

Those who use management software such as Magazine Manager know the ease of sending email-newsletter campaigns, and with the recent results of a Pew Research Center survey showing 30% of American adults get news at least sometimes from such newsletters, the beneficial value of these newsletters is harder to deny.

 

Do AI Ad Creatives Actually Convert?

Across the full dataset, AI-generated ads performed comparably to human-made ads in terms of click-through rate. … When ad performance was segmented by perceived artificiality, a clear trend emerged: AI-generated ads perceived as human-made achieved the highest CTR of all groups.

 

The Content Gauntlet: Budgets Are Rising, But Hurdles Remain

Email teams that are also tasked with content creation will soon be getting busier, judging by The State Of Content Creation, 2026 Edition, research from Canto … and conducted by Ascend2. Of the brands polled, 81% expect their content budgets to increase this year, 29% significantly and 52% moderately. 

 

2026 State of Loyalty & Retention

Subscriber retention is the next unlock, and it’ll help you turn new customers into regulars. The main reason shoppers stay subscribed to marketing messages is to be notified of sales or promotions, but it’s not the only reason.