Rolling The AI Dice: The Truth About Probability And Consistency In AI Search Answers

We may never know exactly how the AI sausage is made.

But for those who love a walk-through of how good ol’ fashion research is still conducted — in this case, on whether AI search recommendations are consistent, through the beauty of brute-force experimentation — SparkToro has a step-by-step breakdown like none other.

 

Local Media Industry Looks to Optimize Cross-Platform Ad Growth in 2026 Amid Subscription Plateau

The findings reveal that 72% of publishers saw digital revenue up or flat in 2025, and 85% expect similar growth in 2026. At the same time, subscription challenges surged dramatically with a 383% year-over-year increase in those citing subscriptions as a top challenge.

 

Marketers Plan Biggest Ad Boosts In Digital, Social, CTV – AI, Influencer, Retail Lag

For all the hype surrounding ad-supported AI, influencer marketing, and retail media coming into this year, marketers are most bullish on increasing their spending on good old digital display and video advertising and social media platforms, according to the just-released sixth semiannual edition of a survey of thousands of marketing pros by agency and media-processing tech platform Mediaocean.

 

GEO Readiness Report:
How Marketers Are Embracing AI Search Disruption

95% of respondents say it is important or very important for their content to show up in AI search, and they are diving into GEO with strategic urgency. 72% of those in the beginning stages say their timeline for fully implementing their GEO strategy is six months.